The other day I placed an order with a well-known manufacturer of clothing. I usually buy everything locally or on Amazon.com, but no one had what I needed, so I went straight to the source. Let’s call the brand “Shanes” to protect its identity.
First, I got a confirmation email for my order. Great.
Then I got a note saying my order was ready to ship, and oh, by the way, it was going USPS and would be 6-10 business days. Hey, Shanes, that information would have been useful pre-checkout. Just sayin’.
I’m still waiting for my order to arrive, but meanwhile, have received the following emails:
- An offer for FREE shipping on my next order, directly after the one in which they told me the first order was going to take up to two weeks to arrive.
- An “offer” to review the items I have not yet received. (“Offer” being a loose term as it’s really just badly-cloaked marketing manipulation.)
- An email inviting me to “relax” because I can always return the items I ordered but have yet to receive.
Five emails. One order, not yet received.
Timing. It’s everything.
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